Introw Glossary

Subagents are referral or reseller partners that operate under a TSDs or master agent. They sell vendor solutions to end customers and can range from large regional players to small, independent businesses (often called mom-and-pop shops).

With Introw, subagents can easily register deals, collaborate on active opportunities, and stay in the loop — no login or training required.

Example:‍

A subagent working with Sandler refers a deal using a shared Introw link. It syncs to the vendor’s CRM, alerts the partner manager, and kicks off Slack-based collaboration — all without slowing the subagent down.

‍

Strategic alliances are high-impact partnerships between companies that go beyond transactions — involving joint go-to-market efforts, product integrations, or shared revenue goals. These require deep alignment and ongoing collaboration.

Introw PRM supports strategic alliances by enabling joint pipelines, co-sell workflows, and real-time reporting — helping both sides stay coordinated and accountable.

Example:‍

A SaaS company partners with a major cloud platform. Through Introw, they track joint deals, share notes, and sync progress to Salesforce — ensuring the alliance stays focused and productive.

Sales velocity measures how quickly deals move through your pipeline, factoring in number of deals, average deal size, win rate, and length of sales cycle. It's a key metric for partner and sales efficiency.

Introw PRM improves sales velocity by enabling faster lead routing, easier partner collaboration, and real-time deal visibility — all within your CRM.

Example:‍

Deals submitted through Introw close 20% faster than average. The partner manager highlights this in QBRs to show how partner-led motions shorten sales cycles and improve velocity.

Sourced vs. influenced distinguishes how a partner contributes to a deal. “Sourced” means the partner originated the lead; “influenced” means they impacted progression or close without originating it. Both are critical for partner attribution.

Introw PRM tracks both sourced and influenced contributions directly in the CRM — giving partner and RevOps teams accurate insight into partner-driven revenue.

Example:‍

A partner introduces a net-new prospect (sourced) and later provides technical validation on another open deal (influenced). Both actions are tagged in Salesforce through Introw, contributing to accurate partner performance reporting.

Salesforce integration connects partner tools directly to Salesforce, allowing real-time syncing of leads, deals, contacts, and activity. It ensures partner-sourced and influenced pipeline is tracked within your primary system of record.

Introw PRM offers a native Salesforce integration that automatically syncs partner activity, submissions, and updates — giving RevOps and partner teams complete visibility, without manual work.

Example:‍

A partner registers a deal via Introw. It’s instantly created as a Salesforce opportunity, tagged as partner-sourced, and assigned to an AE — enabling seamless follow-up and pipeline tracking.