Introw Glossary

The handoff process is the structured transition of leads, accounts, or deals between teams — often from marketing to sales, or from a partner to an AE. A smooth handoff is essential to avoid dropped balls and ensure buyer continuity.

With Introw PRM, partner-submitted leads flow directly into your CRM with assigned owners and contextual notes, making partner-to-sales handoffs effortless and trackable.

Example:

‍A reseller submits a lead through Introw. It lands in Salesforce assigned to the right AE, complete with partner notes and a shared Slack thread. The AE follows up within hours, closing the loop and accelerating time-to-pipeline.

High-touch partners are strategic or top-tier partners who require more frequent, personalized engagement — such as joint planning, co-selling, or custom enablement. They typically generate significant revenue and have deeper integration with your GTM motion.

Introw PRM makes high-touch partner collaboration seamless with white-labeled deal rooms, Slack/email-based updates, and CRM-integrated workflows that don’t require login friction.

Example:

‍A cybersecurity firm works closely with five MSSP partners. Using Introw, each partner gets a personalized co-sell workspace tied to Salesforce, allowing the partner manager to guide deals, share content, and track progress — all in real time.

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A HubSpot integration allows partner and sales tools to connect directly with HubSpot CRM, enabling real-time syncing of contacts, deals, and activities. For partner teams, it ensures that partner-driven pipeline and engagement data flows seamlessly into existing GTM systems.

Introw PRM offers a native HubSpot integration that auto-syncs partner submissions, updates, and deal progress — so your data stays clean and your team stays aligned.

Example:

‍A partner submits a lead via Introw’s registration form. It’s instantly synced to HubSpot as a new deal, tagged by partner, and assigned to the right rep — with no manual entry, no missed follow-up, and full visibility across RevOps and sales.