Introw Glossary

Indirect sales refers to selling products or services through third parties, such as partners, resellers, distributors, or affiliates,
rather than directly to the end customer. In this model, the third party helps to promote, sell, or distribute the product,
often earning a commission or fee for their efforts.

Introw offers a unified platform to manage indirect sales by making it easier for companies to work with these
third parties by integrating with existing sales tools like HubSpot. Introw ensures seamless data synchronization
and real-time updates, allowing sales teams to identify and act on opportunities more effectively.

Indirect distribution is a method of selling products or services where intermediaries handle the distribution,
from wholesalers to retailers, who then sell to the final customer, rather than directly from the company.
In this model, businesses work with external channels to get their products into the hands of end consumers.

Companies benefit from broader market access without the need to set up their own direct sales force.

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