Introw Glossary

No-code configurations allow teams to build and adjust workflows, forms, and partner experiences without needing engineering resources. It’s a scalable way to tailor GTM motions at speed.

Introw PRM offers no-code tools to customize lead forms, partner types, mutual action plans, and more — so RevOps and partner teams can iterate quickly as programs grow.

Example:

‍A RevOps lead needs a new lead routing rule for EMEA partners. Instead of submitting a Jira ticket, she updates the logic inside Introw’s no-code builder — syncing the change instantly to Salesforce.

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A named partner manager is a dedicated team member assigned to manage the relationship with a specific partner or set of partners. This high-touch approach improves accountability, responsiveness, and revenue outcomes.

Introw PRM enables named partner managers to personalize experiences, track shared pipeline, and collaborate via Slack or email — all while syncing everything to the CRM.

Example:

‍One partner manager owns five strategic partners. With Introw, she customizes co-sell workspaces, shares enablement content, and tracks deal progress — giving each partner a VIP experience without extra overhead.

Nurture cadence is the structured sequence and timing of touchpoints (emails, calls, content) used to build engagement with a prospect or partner over time. It’s critical for warming up leads and maintaining momentum in longer sales cycles.

Introw PRM fits into your nurture cadence by syncing partner activity to your CRM, enabling timely follow-ups, automated alerts, and Slack nudges based on deal stage or inactivity.

Example:

‍A RevOps manager builds a 3-week nurture cadence for partner-sourced leads. With Introw triggering alerts for untouched deals, AEs are nudged in Slack after 3 days of inactivity — helping keep engagement consistent and velocity high.

Net-new pipeline refers to sales opportunities that are newly created and weren’t previously in your CRM or existing funnel. In a partner context, it represents fresh revenue potential brought in by partners — not recycled or pre-existing deals.

With Introw PRM, net-new pipeline is easy to track, tag, and report — every submitted deal is auto-synced to your CRM and flagged as net-new, partner-sourced, or influenced.

Example:

‍A partner submits five leads through Introw. None existed in Salesforce before, so they’re tagged as net-new. The CRO views a dashboard showing $280K in net-new partner pipeline added this month — clear ROI, no spreadsheet needed.