Introw Glossary

The visual representation of who key people are within a target company and how they are connected.
Account mapping involves identifying key decision-makers and stakeholders within a target account,
understanding how they are connected, and recognizing their specific challenges and needs.

Introw provides a centralized account view, where all stakeholders, departments, and decision-makers
within a target account are mapped out. This ensures that sales teams and partners can quickly identify whohas which account and who to target within the organization.

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A performance-based marketing strategy, when an affiliate (an influencer, blogger, or business that partners with a company) promotes
another company's products or services and earns a commission for every sale or lead generated through their marketing efforts.

Introw helps businesses effectively manage their affiliate partners by simplifying
the process of tracking, communicating, and collaborating with affiliates.

Attribution modeling is a business methodology for understanding how different marketing and sales touchpoints contribute to customer conversions. It goes beyond simple lead source tracking by analyzing the complex interplay of interactions across multiple channels, such as website visits, email campaigns, social media engagement and sales calls. By leveraging data analytics and advanced algorithms, attribution models provide insights into the true value of each touchpoint in the customer journey, enabling businesses to optimize marketing spend, refine sales strategies and improve overall return on investment. Typically these touchpoints are captured and monitored in the CRM. 

Introw PRM automates partner attribution, allowing partnership managers to track and measure the impact of partner-driven touchpoints throughout the customer journey. Introw integrates deeply with HubSpot & Salesforce in order to attribute partner revenue automatically in your CRM. 

Example:


In a SaaS context, attribution modeling might show that a partner's referral email (50%) and a sales demo (50%) contributed equally to a $10,000 deal.

Account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting high-value accounts. Instead of casting a wide net, ABM tailors marketing and sales efforts to the specific needs and interests of each individual account. This personalized approach involves a deep understanding of each target account's business challenges, decision-makers and buying processes. By aligning marketing and sales teams, ABM leverages a combination of targeted advertising, personalized content and direct outreach to build strong relationships and drive meaningful engagement with key accounts.

In tools like Introw PRM you can build target account lists for your partners, making it easier for them to focus their ABM efforts on the right opportunities.

Example:

Creating personalised LinkedIn ads which are only visible to specific ABM target accounts.