Introw Glossary

A target account list is a focused selection of high-value companies that sales and marketing teams prioritize. It plays a key role in Account-Based Marketing (ABM) by helping businesses concentrate on the most promising accounts.

In tools like Introw PRM you can build target account lists for your B2B partners, making it easier for them to focus their efforts on the right accounts. 

Example:


A target account list for a SaaS project management tool could include companies like "Tech Innovators Inc." (200 employees, $30M revenue) and "Global Marketing Agency" (150 employees, $40M revenue), both of which have shown interest by downloading whitepapers and would benefit from integrations with Slack and Google Workspace.

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