Introw Glossary

Technology Service Distributors (TSD) act as intermediaries between vendors and technology resellers — like VARs, MSPs, and consultants. TDSs purchase solutions from vendors at a discount (e.g., 40%) and resell them to resellers at a smaller discount (e.g., 20%), who then sell to the end customer.

Introw allows software vendors to collaborate with both TDSs and their downstream reseller networks — all in one CRM-connected platform.‍

Example:‍

A vendor partners with TD Synnex. Through Introw, the vendor, TDS, and resellers can track deal flow, register opportunities, and stay aligned on every deal — without disconnected systems.

A trusted partner network is a curated group of vetted, high-performing partners that consistently drive value and meet strategic goals. These partners often receive special treatment, co-selling access, or early feature releases.

Introw PRM helps build and manage trusted networks by providing real-time performance data, partner scorecards, and collaborative deal rooms synced to your CRM.

Example:‍

Only trusted partners get access to early beta deals. Using Introw, the partner team filters by close rate and deal volume to invite top performers into the program — with tracking built into Salesforce.

A tiered partner program organizes partners into levels (e.g., Silver, Gold, Platinum) based on performance, engagement, or strategic alignment. Tiers often unlock additional resources, incentives, or co-selling support.

Introw PRM helps operationalize tiered programs by syncing partner data to the CRM, automating tier progression, and customizing workflows by partner level.

Example:‍

A reseller hits the Platinum tier. Introw auto-updates their status in HubSpot, unlocks a custom onboarding flow, and includes them in a co-marketing campaign — all without manual tagging.

A target account list is a focused selection of high-value companies that sales and marketing teams prioritize. It plays a key role in Account-Based Marketing (ABM) by helping businesses concentrate on the most promising accounts.

In tools like Introw PRM you can build target account lists for your B2B partners, making it easier for them to focus their efforts on the right accounts. 

Example:


A target account list for a SaaS project management tool could include companies like "Tech Innovators Inc." (200 employees, $30M revenue) and "Global Marketing Agency" (150 employees, $40M revenue), both of which have shown interest by downloading whitepapers and would benefit from integrations with Slack and Google Workspace.

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