Introw Glossary

A collaborative strategy developed between brands, retailers, or business partners to align on short- and
long-term goals aimed at improving marketing, sales, and overall business success.
It’s designed to build stronger relationships by defining shared objectives, measurable outcomes, and action plans.

The plan includes clear strategies for execution, go-to-market plans, target account lists, and SWOT analysis,
ensuring both parties are focused on the right tactics to drive growth.