Introw Glossary

Joint solution selling is a co-selling approach where two or more companies collaborate to sell a bundled or integrated solution that solves a broader customer problem. It requires aligned messaging, shared workflows, and CRM visibility.

Introw PRM powers joint solution selling by creating shared co-sell spaces for each partner opportunity — with real-time updates, Slack notifications, and CRM sync built in.

Example:‍

A data analytics company and a cloud infrastructure partner co-sell into enterprise accounts. Through Introw, they share pipeline updates, manage next steps, and collaborate — without needing a separate platform.

A joint marketing campaign is a co-branded initiative between your company and a partner — such as a webinar, case study, or outbound sequence — aimed at generating shared pipeline or brand awareness.

While Introw PRM isn’t a marketing automation tool, it supports joint campaigns by capturing partner-attributed leads, syncing data to your CRM, and tracking performance back to specific partners.

Example:‍

A partner runs a co-branded LinkedIn campaign. All leads go through a shared Introw registration form, are synced to Salesforce, and tagged by partner — enabling clean attribution for sourced pipeline.

A collaborative strategy developed between brands, retailers, or business partners to align on short- and
long-term goals aimed at improving marketing, sales, and overall business success.
It’s designed to build stronger relationships by defining shared objectives, measurable outcomes, and action plans.

The plan includes clear strategies for execution, go-to-market plans, target account lists, and SWOT analysis,
ensuring both parties are focused on the right tactics to drive growth.