Introw Glossary

A distributor (or distributor partner) is a business that serves as an intermediary between vendors and resellers,
ensuring products move efficiently from manufacturers to the market.
Distributors buy products or product lines, warehouse them, and resell them to retailers, resellers, or even directly to end customers.

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Deal registration is a process where a reseller, distributor, or partner registers a sales opportunity with a
vendor to gain exclusive rights, pricing advantages, or additional support for closing the deal.
It is commonly used in channel sales programs to incentivize partners and prevent deal conflicts. Introw's deal registration offers a fully automated flow between PRM and CRM, eliminating manual work. Partners can log deals without needing an Introw account by using a public link,
making the process seamless. They can also create forms via a URL, streamlining deal submissions.