Introw Glossary

A qualified partner is one that meets your predefined criteria for collaboration — such as vertical focus, ICP fit, technical expertise, or past performance. Qualification ensures you’re investing in partners who can deliver results.

With Introw PRM, you can track partner profiles, activity, and performance data to identify and prioritize your most qualified partners — all within your CRM.

Example:‍

After reviewing deal data in Introw, a partner manager identifies three qualified partners based on close rate and sourced revenue. They’re flagged for co-marketing opportunities and added to the strategic tier for Q4.

Quota attribution is the process of assigning credit toward a sales or partnership quota based on who sourced, influenced, or closed a deal. In partner programs, clear attribution ensures fair credit and accurate performance tracking.

Introw PRM supports quota attribution by tagging sourced and influenced deals in the CRM — giving RevOps and leadership a single source of truth for measuring partner impact.

Example:‍

A partner-sourced deal closes for $120K. Introw logs the partner's contribution and attributes the revenue to the partnership team’s quota — visible in HubSpot reporting and CRO dashboards.

A Quarterly Business Review (QBR) is a structured meeting between a company and its partners (or customers) to review past performance, discuss goals, and align on next steps. QBRs are key to maintaining strategic alignment and uncovering growth opportunities.

Introw PRM makes QBR prep easy by centralizing partner activity, pipeline data, and performance metrics inside your CRM — no slide decks or scattered spreadsheets required.

Example:‍

Ahead of a QBR with a top-tier VAR, the partner manager opens Introw to pull partner-sourced pipeline, deal velocity, and close rates — all auto-synced from Salesforce and ready to review in minutes.