Qualified Partner

A qualified partner is one that meets your predefined criteria for collaboration — such as vertical focus, ICP fit, technical expertise, or past performance. Qualification ensures you’re investing in partners who can deliver results.

With Introw PRM, you can track partner profiles, activity, and performance data to identify and prioritize your most qualified partners — all within your CRM.

Example:‍

After reviewing deal data in Introw, a partner manager identifies three qualified partners based on close rate and sourced revenue. They’re flagged for co-marketing opportunities and added to the strategic tier for Q4.