Introw Glossary

Zaps are automated workflows built in Zapier that connect different tools — triggering actions like sending emails, updating spreadsheets, or notifying teams when certain events occur.

While Introw PRM handles most core workflows natively, it also plays well with Zapier for edge cases — letting you build lightweight Zaps to extend functionality beyond the CRM.

Example:
A team uses a Zap to log every partner-submitted lead from Introw into a shared Google Sheet for marketing. The data still flows to HubSpot, but the extra Zap supports a temporary campaign sync.

Zone-based routing assigns leads or deals to specific reps or partner managers based on geographic or industry zones. It’s commonly used in regional programs to ensure quick response times and local expertise.

Introw PRM supports zone-based routing by automatically assigning partner-submitted leads to the right internal owner based on defined rules — and syncing it to your CRM instantly.

Example:‍

A partner in EMEA submits a lead. Introw detects the region and routes the deal to the UK AE, notifies them in Slack, and updates Salesforce — no RevOps ticket needed.

Zero-touch onboarding automates the partner onboarding process — allowing new partners to sign up, get enabled, and start submitting leads without requiring manual oversight from your team.

Introw PRM enables zero-touch onboarding through customizable forms, automated workflows, and CRM-integrated engagement — helping scale your partner program without increasing headcount.

Example:‍

A new reseller signs up via a public Introw form. They’re immediately guided through onboarding steps, submit a deal, and receive Slack-based updates — all without a single manual email from the partner team.