Introw Glossary

Rules of engagement define how internal teams and partners work together — including how deals are registered, how ownership is assigned, and how conflicts are resolved when multiple parties pursue the same account.

Introw PRM enforces rules of engagement through CRM-first deal registration, conflict alerts, and structured workflows — helping avoid confusion and maintain trust between sales and partnerships.

Example:‍

A VAR and a direct AE both target the same customer. Introw flags the conflict, alerts the partner manager, and follows pre-set rules of engagement to resolve ownership — all tracked inside Salesforce.

Reseller agreements are formal contracts that define the terms under which a partner can resell your product — including pricing, territory, support, and responsibilities. They’re foundational for scaling indirect revenue.

While Introw PRM doesn’t manage legal contracts, it supports reseller workflows by tracking lead registration, deal progression, and performance — all linked to the CRM.

Example:‍

A VAR signs a reseller agreement and begins registering deals. Introw logs each opportunity, tracks status, and feeds data back into Salesforce — giving the partner manager real-time visibility into the agreement’s impact.

Referral partners are individuals or companies who refer qualified leads to your business — often in exchange for commission or other incentives. They're common in SaaS and services ecosystems due to low overhead and high intent leads.

Introw PRM makes it easy for referral partners to register leads via shared forms or email, while syncing all activity to the CRM and alerting your sales team instantly.

Example:‍

A freelance consultant refers a client through Introw. The lead is logged in HubSpot, the partner is notified of status via Slack, and the AE closes the deal within two weeks — with full attribution in place.

RevOps automation refers to the use of systems and workflows to eliminate manual tasks across revenue operations — like lead routing, deal syncing, and reporting. It improves data quality, speed, and team alignment.

Introw PRM supports RevOps automation by syncing partner-submitted deals to CRM objects, triggering alerts, and tracking activity — no duplicate entry, no missed steps.

Example:‍

A partner submits a lead through Introw. It’s automatically matched to an account, routed to the correct AE, and added to the pipeline report — all without manual RevOps intervention.

Revenue attribution is the practice of identifying which activities, teams, or partners contributed to a closed deal — and assigning credit accordingly. It’s critical for measuring ROI across GTM motions, including partner-sourced or influenced revenue.

Introw PRM tags and syncs partner-attributed revenue directly into your CRM, so RevOps and CROs get full visibility into what partners are driving real business outcomes.

Example:‍

A $300K deal closes with support from a referral partner. With Introw, the partner’s involvement is logged and the revenue attributed to the partnerships team in Salesforce — making it visible in leadership reporting.