Introw Glossary

Win-loss attribution analyzes the reasons deals are won or lost, including partner involvement, buyer objections, product fit, or competitive pressure. It helps teams refine messaging, improve training, and optimize partner strategy.

With Introw PRM, partner-related win/loss reasons can be tracked directly in your CRM — tying outcomes to partner involvement and giving partner managers actionable insights.

Example:‍

A deal is lost due to “pricing complexity,” and the partner notes it in Introw. That feedback syncs to Salesforce and is included in QBRs, helping the partner team prioritize pricing clarity in future enablement.

Workflow automation refers to the use of technology to trigger actions — like deal routing, notifications, or follow-ups — based on specific events or criteria. It helps scale partner programs while reducing manual effort.

Introw PRM supports workflow automation by syncing activity to your CRM, triggering Slack alerts, and allowing no-code setup of routing rules and partner-specific flows.

Example:‍

When a partner registers a lead through Introw, it’s auto-assigned to the right AE, a Slack notification is triggered, and the partner gets a confirmation — all without any manual steps.

White-labeled portals are branded partner interfaces that match your company’s look and feel, allowing you to deliver a cohesive experience while keeping the backend platform invisible to the user.

Introw PRM offers customizable, white-labeled deal workspaces and forms that reflect your brand — so partners feel like they're working directly with your team, even without a portal login.

Example:‍

An agency partner accesses a branded co-sell space via Introw, complete with your logo, messaging, and content. They submit deals and get updates without realizing they’re using a third-party platform.