Introw Glossary

Knowledge transfer is the structured sharing of critical information — like product updates, messaging, or playbooks — between internal teams and partners. It’s essential for partner enablement and for ensuring consistent execution in the field.

Introw PRM streamlines knowledge transfer by embedding enablement content, messaging, and updates into partner workflows — accessible via Slack, email, or inside their shared deal space.

Example:‍

A new pricing rollout goes live. Instead of emailing PDFs, the partner manager shares a quick update through Introw, which notifies all partners in Slack and syncs the new pricing doc to every open deal — instantly.

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Key partner accounts are high-value partners that contribute significantly to revenue or strategic goals. They often receive special programs, enablement resources, or co-marketing efforts to drive mutual success.

In Introw PRM, you can segment and customize experiences for key partner accounts — from tailored portals to co-sell workspaces and performance reporting.

Example:

‍A marketing tech company designates three global agencies as key partners. With Introw, each gets a white-labeled portal with custom lead forms, deal tracking, and Slack-based collaboration — supporting deeper engagement and faster activation.

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KPI alignment is the process of ensuring all teams — including sales, partnerships, and RevOps — are working toward shared key performance indicators. In a partner-led GTM, it’s especially important to align KPIs like partner-sourced pipeline, influenced revenue, and partner activation.

Introw PRM helps teams align on KPIs by tracking partner performance, deal progression, and revenue impact directly within your CRM.

Example:

‍A CRO and Head of Partnerships align on a quarterly goal: $1M in partner-sourced pipeline. With Introw, every registered deal is auto-tagged and synced to Salesforce, allowing real-time tracking against the KPI without manual updates.