Introw Glossary

Yield optimization is the process of maximizing the return from your partner ecosystem by improving performance across tiers, workflows, and partner types. It’s about getting more value from each partner relationship.

Introw PRM supports yield optimization by giving you visibility into partner performance metrics and automating engagement workflows — so you can focus effort where it drives the most impact.

Example:‍

A partner manager identifies that MSP partners have the highest close rate but lowest lead volume. Using Introw data, they focus enablement there — increasing total partner yield by 30% over the quarter.

Year-over-year (YoY) growth compares performance metrics — like revenue, pipeline, or partner activity — from one year to the same period the year before. It’s a key indicator of sustained progress and program maturity.

With Introw PRM, partner-sourced and influenced metrics are synced to your CRM, making it easy to track YoY growth in pipeline contribution, partner engagement, and revenue impact.

Example:‍

In Q1, the partnerships team reports a 42% YoY increase in sourced pipeline — powered by improved partner activation and tracked in real time through Introw and HubSpot dashboards.