Introw Glossary

Partner tiering is the process of grouping partners into levels (e.g., Silver, Gold, Platinum) based on performance, engagement, or strategic value. It’s a common way to scale programs and offer tier-based benefits.

With Introw PRM, teams can configure tier logic, assign workflows by tier, and track tier progression — all visible and synced in the CRM.

Example:‍

A partner hits the threshold for Gold tier — 3 closed deals and $250K sourced. Introw updates their tier, unlocks new enablement resources, and flags them for QBR scheduling in Salesforce.

A partner scorecard is a framework used to evaluate partner performance based on metrics like deal volume, conversion rate, sourced pipeline, and responsiveness. It helps teams prioritize support and investment in the right partners.

Introw PRM surfaces live scorecards synced to your CRM — giving partner managers a real-time view of each partner’s performance without manual tracking.

Example:‍

At quarter’s end, a partner manager filters Introw to view partners with high close rates but low sourced volume — identifying who needs more enablement vs. who’s ready for co-marketing.

Partner sourced pipeline refers to opportunities that originate directly from a partner — typically via referrals, deal registration, or joint selling efforts. It’s a key metric for measuring partner program impact and forecasting revenue.

Introw PRM automatically tags sourced deals in your CRM, tracks attribution, and helps partner managers and CROs measure how much pipeline each partner is generating.

Example:‍

A partner submits a $200K deal through Introw. It’s instantly tagged as partner-sourced in Salesforce and pulled into pipeline reports — giving RevOps full visibility into partner-driven impact.

Partner recruitment is the process of identifying, attracting, and onboarding new partners into your ecosystem. Effective recruitment focuses on fit, potential impact, and long-term value.

Introw PRM makes recruitment easier with public lead forms, automated onboarding flows, and CRM-tracked engagement from day one.

Example:‍

A cybersecurity company launches a landing page for new partners. When an MSP signs up, Introw kicks off an onboarding workflow and adds them to HubSpot — fully visible to the partner team in real time.

A partner co-sell motion is a structured approach to collaborating with partners on shared deals — from account mapping to joint calls to deal closure. It requires tight coordination across teams.

Introw PRM powers co-sell motions with shared deal rooms, auto-synced updates, and visibility for both sides — without switching tools or losing data.

Example:‍

An AE and a services partner team up on a complex deal. Using Introw, they share notes, align on next steps, and track progress — with updates syncing to Salesforce and keeping RevOps informed.

Partner Experience (PX) refers to how easy, intuitive, and valuable it is for partners to work with your company. A great PX drives engagement, loyalty, and performance — a poor one limits program growth.

Introw PRM is built for modern PX: no logins required, CRM-connected workflows, Slack/email collaboration, and personalized deal spaces for every partner.

Example:‍

A partner logs zero portal visits last quarter. After switching to Introw, they submit deals via email, collaborate in Slack, and stay active weekly — because the experience meets them where they are.

Partner enablement is the process of equipping partners with the knowledge, tools, and resources they need to effectively sell and support your solution. It’s critical for activation and performance.

Introw PRM delivers enablement content inside partner workflows — not buried in portals — making it easy to access, share, and track usage directly in the CRM.

Example:‍

Before launching a new product, a partner manager uploads a playbook into Introw. Partners receive the update via Slack, view it in their co-sell workspace, and use it to close two deals that month.

Partner influence attribution is the practice of recognizing when a partner played a role in progressing or closing a deal, even if they didn’t source it. It helps teams credit true partner impact and justify investment.

Introw PRM tracks partner touches — like introductions, insights, or co-selling — and connects them to CRM deals for accurate influence attribution.

Example:‍

A deal was already in pipeline, but a partner introduced the buyer to the AE and helped remove objections. With Introw, that influence is logged in Salesforce and attributed correctly — showing the partner’s impact.

A partner portal is a centralized online hub where partners can access enablement content, register deals, and manage collaboration. While portals can be valuable for structured partner programs, many struggle with low adoption due to login fatigue and fragmented experiences.

Introw PRM offers an off-portal alternative — giving partners the ability to submit leads, collaborate, and stay updated via Slack, email, or shared deal workspaces — all seamlessly synced to your CRM.

Example:‍

A reseller prefers email over logging into a portal. With Introw, they register a lead via a shared link, receive updates through Slack, and collaborate with the AE — while all activity syncs directly to Salesforce.

Partner lifecycle management is the end-to-end process of recruiting, onboarding, enabling, and optimizing partnerships over time. It ensures each partner progresses through key stages with clear goals and accountability.

Introw PRM supports lifecycle management by giving partner teams tools to customize onboarding, track engagement, and measure performance — all from within the CRM.

Example:‍

A new tech partner starts in an onboarding stage. As they submit leads, close deals, and engage in QBRs, Introw automatically tracks their lifecycle progression, helping the partner manager trigger the right enablement at the right time.

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