Partner Influence Attribution

Partner influence attribution is the practice of recognizing when a partner played a role in progressing or closing a deal, even if they didn’t source it. It helps teams credit true partner impact and justify investment.

Introw PRM tracks partner touches — like introductions, insights, or co-selling — and connects them to CRM deals for accurate influence attribution.

Example:‍

A deal was already in pipeline, but a partner introduced the buyer to the AE and helped remove objections. With Introw, that influence is logged in Salesforce and attributed correctly — showing the partner’s impact.