Introw Glossary

The buyer journey describes the process a prospect follows from initial awareness to closed deal. In partner-led motions, it's increasingly important to understand where partners influence or accelerate this journey.

Introw PRM makes the partner’s role in the buyer journey visible by syncing all touchpoints — from referrals to co-sell collaboration — into your CRM.

Example:‍

A prospect reads a case study, gets referred by a partner, and later joins a joint webinar. Each step is logged in Salesforce via Introw, helping sales understand partner impact on the buyer journey.

Build vs. buy is the decision-making framework companies use to evaluate whether to develop a tool or process in-house or purchase a third-party solution. It’s especially relevant in RevOps and partnerships when scaling programs quickly.

Introw PRM is often chosen when teams realize that building a custom partner workflow inside their CRM is slower, costlier, and less scalable than adopting a purpose-built, CRM-native solution.

Example:‍

RevOps scopes out a custom partner form in Salesforce but estimates 8 weeks of work. They choose Introw instead, launching a no-code partner workflow in a day — with native sync and Slack automation built in.

A B2B alliance is a close strategic relationship between a company and other firms, organizations,
or individuals, whereby the objective is to partner and join together to achieve mutual benefits.

These alliances usually involve the exchange of resources, knowledge, or services to
enhance each company's operations, products, or services.

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