Buyer Journey

The buyer journey describes the process a prospect follows from initial awareness to closed deal. In partner-led motions, it's increasingly important to understand where partners influence or accelerate this journey.

Introw PRM makes the partner’s role in the buyer journey visible by syncing all touchpoints — from referrals to co-sell collaboration — into your CRM.

Example:‍

A prospect reads a case study, gets referred by a partner, and later joins a joint webinar. Each step is logged in Salesforce via Introw, helping sales understand partner impact on the buyer journey.