Introw Glossary

A field partner manager is a channel or alliances professional who works directly with partners in the field — driving enablement, co-selling, and revenue generation. They often manage high-touch relationships and are responsible for regional or segment-specific success.

Introw PRM supports field partner managers by streamlining collaboration, lead sharing, and pipeline visibility — all without requiring partners to log into a portal.

Example:

‍A field partner manager covering the West Coast collaborates with three strategic resellers. Using Introw, she receives partner-submitted leads via email, tracks progress in Salesforce, and keeps communication flowing via Slack — all in one streamlined workflow.

Funnel attribution tracks which channels, campaigns, or partners contribute to moving a lead through each stage of the sales funnel. It’s essential for understanding how value is generated and where to double down in your go-to-market strategy.

Introw PRM attributes partner influence directly inside your CRM, showing how partner touches impact lead conversion, deal velocity, and revenue outcomes.

Example:

‍A lead first engages via a content campaign, then gets influenced by a partner intro. With Introw, both touchpoints are logged in HubSpot, showing the partner’s influence on deal progression and helping justify partner-sourced credit in the final report.

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Functional alignment is the coordination of goals, data, and processes across departments like sales, marketing, partnerships, and RevOps. It ensures that all teams are driving toward shared outcomes — especially critical in cross-functional motions like partner-sourced revenue and co-selling.

Introw PRM helps foster functional alignment by embedding partner workflows directly into your CRM, so everyone from sales to RevOps sees the same data and stays on the same page.

Example:

‍A CRO, Head of Partnerships, and RevOps lead meet to review pipeline. With Introw syncing partner deals into Salesforce, all three teams are aligned on stage, source, and forecast — enabling a unified QBR discussion and faster decision-making.

Forecast accuracy measures how closely your predicted revenue outcomes match actual results. It’s a key performance indicator in both sales and partner programs, helping teams assess the reliability of their pipeline and adjust strategies accordingly.

In Introw PRM, forecast accuracy improves through real-time CRM sync and partner deal tracking — ensuring partner-attributed pipeline is visible, current, and always tied to actual revenue data.

Example:

‍A partner manager forecasts $500K in Q2 revenue from MSP partners. Using Introw, deals are tracked in Salesforce in real time, showing actuals of $510K — a 98% forecast accuracy. This tight feedback loop builds trust with leadership and drives better decision-making.