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About introw

Introw has been nominated for the Deloitte Rising Star award 2026

Introw has been selected as a finalist for the Deloitte Rising Star award 2026, part of the Deloitte Private Technology Fast 50

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Latest insights

About introw

5

min. read

Introw has been nominated for the Deloitte Rising Star award 2026

September 29, 2026
Andreas
Andreas
Co-founder & CEO

Partner Management

14

min. read

11 Best Partner Portal Software Platforms: Features, Fit, and Gaps

September 20, 2026
Wouter
Wouter
Head of Solutions

Partner Management

14

min. read

B2B Partnerships: Types, Examples, Benefits, and How to Build a Strategy

September 19, 2026
Laurens
Laurens
Co-founder & CTO

Partner Management

15

min. read

Top 9 PartnerStack Alternatives to Consider in 2026

September 18, 2026
Andreas
Andreas
Co-founder & CEO

Partner Management

14

min. read

6 Types of Channel Partners: How to Classify and Prioritize Yours in 2026

September 17, 2026
Anne-Sophie
Anne-Sophie
Growth

Partner Marketing

12

min. read

Through-Channel Marketing Automation: Turn Partner Campaigns Into Attributed Pipeline

September 16, 2026
Simon
Co-founder, CPO and Head of AI

Partner Management

13

min. read

Ecosystem Led Growth: How Partner Teams Turn Ecosystem Signals Into Revenue

September 15, 2026
Anne-Sophie
Anne-Sophie
Growth

Partner Management

11

min. read

Horizontal Channel Conflict: Examples, Causes, and Prevention

September 12, 2026
Laurien
Partnerships

Partner Management

11

min. read

What Is Vertical Conflict? Causes, Examples, and How to Prevent It

September 11, 2026
Anne-Sophie
Anne-Sophie
Growth

Partner Management

17

min. read

How to Design a B2B Referral Program That Drives Qualified Pipeline

September 9, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

12

min. read

Channel Partner Performance Management: KPIs and What to Do When a Partner's Numbers Slip

September 7, 2026
Laurien
Partnerships

Partner Management

12

min. read

Partner Journey Management: How to Design Every Stage So Partners Stay Active and Close More Deals

September 4, 2026
Luna
Brand

Partner Management

13

min. read

10 Salesforce CPQ Alternatives for Faster, Simpler Quoting in 2026

September 3, 2026
Simon
Co-founder, CPO and Head of AI

PRM Resources

15

min. read

9 Best Partner Onboarding Software Tools in 2026: How to Choose (Plus an Implementation Checklist)

September 1, 2026
Andreas
Andreas
Co-founder & CEO

Partner Management

13

min. read

Head of Partnerships in 2026: The Role, Its Real Seniority, and How to Hire the Right Version

August 29, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

9

min. read

Channel Account Manager vs Partner Success Manager: Who Owns What in 2026

August 26, 2026
Andreas
Andreas
Co-founder & CEO

Partner Management

11

min. read

Implementation Partners: How to Build a Delivery Partner Program That Protects Onboarding in 2026

August 23, 2026
Luna
Brand

Partner Management

8

min. read

6 Benefits of Channel Partners: Why B2B Companies Grow Faster Through Others

August 22, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

16

min. read

13 Best Channel Management Software Platforms for B2B SaaS in 2026

August 20, 2026
Anne-Sophie
Anne-Sophie
Growth

Partner Management

13

min. read

PRM vs CRM: What Each System Does and Why Partner Teams Need Both in 2026

August 19, 2026
Wouter
Wouter
Head of Solutions

Partner Management

14

min. read

11 Best Affiliate Tracking Software to Attribute Partner Revenue Accurately in 2026

August 18, 2026
Andreas
Andreas
Co-founder & CEO

Partner Learning Management

10

min. read

Channel Partner Sales Training: How to Equip Partners to Win Deals Without Relying on Your Team

August 18, 2026
Anne-Sophie
Anne-Sophie
Growth

Partner Management

9

min. read

How to Improve Your Customer Partner Experience (CPX)

August 18, 2026
Thomas
Founder of VIVA GTM

Partner Management

15

min. read

10 Best Referral Management Software for B2B SaaS Teams in 2026

August 18, 2026
Simon
Co-founder, CPO and Head of AI

Partner Management

14

min. read

What Is Channel Sales? Direct vs Indirect Revenue Models Explained for 2026

August 17, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

Partner Communications: Cadences, Nudges, and Notifications That Keep Partners Active in 2026

August 16, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

12 Best Affiliate Management Software for B2B SaaS Partner Teams in 2026

August 15, 2026
Ruben
Ruben
Growth

Partner Management

Strategic Alliances: Definition, Examples, and How to Build One That Drives Revenue in 2026

August 13, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

Partner Operations: How RevOps and Channel Teams Can Scale Partner Programs Without Chaos

August 11, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Marketing

Partner Recruitment: How to Find, Qualify, and Sign the Right Partners in 2026

August 11, 2026
Stijn
Stijn
Marketing Strategy & GTM

Partner Management

Guided Selling for Partners: How to Help Partners Quote the Right Thing Every Time in 2026

August 9, 2026
Anne-Sophie
Anne-Sophie
Growth

Partner Management

Value Added Reseller (VAR) Partnerships: What It Is and How the Model Works

August 7, 2026
Andreas
Andreas
Co-founder & CEO

Partner Management

13

min. read

12 Top Seismic Alternatives to Enable Your Partners in 2026

August 5, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

11

min. read

Showpad alternatives: 11 tools to enable your partners in 2026

August 5, 2026
Ruben
Ruben
Growth

Partner Management

9 Top Showell Alternatives to Enable Your Partners in 2026

July 24, 2026
Wouter
Wouter
Head of Solutions

Agentic Partnerships

Headless Partnerships: How to Run a Portal-Less Partner Program

July 23, 2026
Adèle
Adèle
Partner & Customer Marketing

Agentic Partnerships

MCP for Partnerships: 31 Claude Skills for Every Partner Team

July 21, 2026
Wouter
Wouter
Head of Solutions

Partner Management

11 Top Highspot Alternatives to Enable Your Partners in 2026

July 20, 2026
Wouter
Wouter
Head of Solutions

Partner Management

Partner Attribution: How to Measure Sourced and Influenced Revenue and Prove Partner ROI

July 19, 2026
Stijn
Stijn
Marketing Strategy & GTM

Partner Management

Partner Activation: How to Move New Partners From Signed to First Deal Faster

July 18, 2026
Géraldine
Growth

Partner Management

Deal Intelligence for Partner Sales: How to Spot Risk Before Deals Stall

July 17, 2026
Andreas
Andreas
Co-founder & CEO

Partner Marketing

Nearbound Marketing: How to Use Partner Signals to Prioritize the Right Accounts and Close Faster

July 16, 2026
Stijn
Stijn
Marketing Strategy & GTM

Agentic Partnerships

9

min. read

AI in Partnerships: 14 Use Cases for Running a Partner Program With AI in 2026

July 16, 2026
Andreas
Andreas
Co-founder & CEO

Partner Management

18

min. read

How to Build a Partner Dashboard Your CRO Will Actually Use

July 15, 2026
Janis
Janis
Software Engineer

Partner Marketing

9

min. read

15 MDF Best Practices for High-Impact Partner Programs

July 15, 2026
Andreas
Andreas
Co-founder & CEO

Partner Management

11

min. read

Best Partner Relationship Management (PRM) Software for B2B Teams in 2026

July 15, 2026
Andreas
Andreas
Co-founder & CEO

Partner Management

6

min. read

ISV Partnerships: How to Build a Program That Drives Pipeline

July 14, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

13

min. read

SPIFF Programs: What They Are, How to Design Them, and Examples That Drive Partner Sales

July 14, 2026
Stijn
Stijn
Marketing Strategy & GTM

Partner Management

15

min. read

14 Best SPIFF Software to Run Sales Incentive Programs That Partners and Reps Actually Respond To

July 14, 2026
Luna
Brand

Partner Learning Management

9

min. read

How to Enable Distributors to Win Deals with Distributor Sales Training

July 14, 2026
Janis
Janis
Software Engineer

Partner Marketing

14

min. read

What Are Marketing Development Funds (MDF)? A Complete Guide for Partner Teams

July 14, 2026
Stijn
Stijn
Marketing Strategy & GTM

Partner Marketing

How to Build a White-Label Software Partner Program: 11 Practical Tips

July 12, 2026
Luna
Brand

Partner Management

Technology Partner Program: How to Turn Integrations Into a Revenue Channel

July 11, 2026
Janis
Janis
Software Engineer

Partner Management

11

min. read

16 Best CPQ Software Platforms to Configure, Price, and Quote Faster in 2026

June 25, 2026
Wouter
Wouter
Head of Solutions

Partner Management

12 Best Partner Ecosystem Software to Manage, Scale, and Measure Your Partner Network in 2026

June 23, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

12 Best Channel Incentive Software Tools for Partner Commissions and Incentives

June 21, 2026
Anne-Sophie
Anne-Sophie
Growth

Partner Management

11 Euler PRM Alternatives for Smarter Partner Management in 2026

June 2, 2026
Janis
Janis
Software Engineer

Partner Management

10 Magentrix PRM Alternatives for Better Partner Engagement in 2026

June 1, 2026
Peter
Staff Engineer

Partner Marketing

15 Best ChannelScaler Alternatives for Partner Teams in 2026

May 27, 2026
Ruben
Ruben
Growth

Partner Learning Management

How to Build a Partner Course Portal: Step-by-Step Guide

May 25, 2026
Ruben
Ruben
Growth

Partner Management

14 Partner.io Alternatives for Stronger Partner Collaboration in 2026

May 19, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

From Strategy to Results: 11 Partner Enablement Best Practices That Work in 2026

May 19, 2026
Sara
Growth

Partner Management

12 Channeltivity Competitors to Choose From in 2026

May 17, 2026
Laurens
Laurens
Co-founder & CTO

Partner Management

13 Mindmatrix PRM Alternatives for Growing Partner Teams in 2026

May 12, 2026
Janis
Janis
Software Engineer

Partner Management

15 Zinfi PRM Alternatives to Manage and Grow Your Partner Channel in 2026

May 10, 2026
Luna
Brand

PRM Resources

The 13 Best AI Sales Coaching Software Tools for Partner and Channel Sales in 2026

May 7, 2026
Stijn
Stijn
Marketing Strategy & GTM

PRM Resources

AI Sales Coaching for Partner Teams: The Missing Layer in Partner Revenue

May 6, 2026
Géraldine
Growth

Partner Management

How to Evaluate Partner Training Programs: KPIs, Benchmarks, and a Scorecard

April 23, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

How to Evaluate PRM Platforms for Security and Scalability: Buyer’s Checklist

April 23, 2026
Simon
Co-founder, CPO and Head of AI

Partner Management

Partner Integration Strategy: A Complete Guide for B2B Teams

March 15, 2026
Joyce
Joyce
Account Manager

Partner Management

11 Best Partner Engagement Platforms for SaaS Partner Programs

March 14, 2026
Janis
Janis
Software Engineer

Partner Learning Management

8 LMS Partner Certification Strategies That Drive Revenue Growth

March 13, 2026
Wouter
Wouter
Head of Solutions

Partner Learning Management

15 LearnUpon LMS Alternatives for Partner Teams in 2026 (Compared)

March 12, 2026
Adèle
Adèle
Partner & Customer Marketing

PRM Resources

9 Best Practices for SaaS Partner Content Programs in 2026

March 10, 2026
Ruben
Ruben
Growth

Partner Management

How to Launch an MSP Partner Program in 2026

March 8, 2026
Peter
Staff Engineer

Partner Management

How to Use AI for Partner Engagement Without Losing the Human Touch

March 6, 2026
Luna
Brand

Partner Marketing

The Only Partner Marketing Campaigns Worth Copying in 2026

March 3, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

How to Launch and Manage a High-Performing Referral Partner Program

March 1, 2026
Laurens
Laurens
Co-founder & CTO

Partner Learning Management

Measuring Channel Partner Training ROI: Framework, Metrics

February 26, 2026
Stijn
Stijn
Marketing Strategy & GTM

Partner Management

Channel Partner Incentive Programs: How to Design for Real Impact

February 25, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Learning Management

What Makes B2B Partner Training Successful in 2026

February 20, 2026
Simon
Co-founder, CPO and Head of AI

Partner Learning Management

Top 360Learning Alternatives to Train Your Partners in 2026

February 20, 2026
Andreas
Andreas
Co-founder & CEO

Partner Management

14 Partner Enablement Training Metrics to Track in 2026

February 19, 2026
Laurens
Laurens
Co-founder & CTO

Partner Management

Partner Performance 101: What Every Channel Leader Should Know

February 18, 2026
Géraldine
Growth

Partner Learning Management

How Certification Programs Improve Partner Engagement

February 17, 2026
Anne-Sophie
Anne-Sophie
Growth

Partner Management

Understanding Partner Pipeline: The Complete Guide for 2026

February 16, 2026
Peter
Staff Engineer

Partner Management

Top 12 Partner Collaboration Platform Options: What to Compare (Plus a Shortlist)

February 16, 2026
Stijn
Stijn
Marketing Strategy & GTM

Partner Management

Partner Management Automation in 2026: How to Automate Partner Workflows

February 15, 2026
Ruben
Ruben
Growth

Partner Management

How to Build a Predictable Channel Partner Revenue Engine

February 14, 2026
Wouter
Wouter
Head of Solutions

PRM Resources

What Is Partner Collaboration and Why Most Teams Get It Wrong

February 13, 2026
Janis
Janis
Software Engineer

Partner Management

12 Partner Relationship Management Best Practices for 2026

February 13, 2026
Peter
Staff Engineer

Partner Management

11 Ways to Use Partner Performance Incentives to Motivate Channel Partners

February 12, 2026
Géraldine
Growth

Partner Management

8 KPIs for Measuring Partner Enablement Program Success in 2026

February 11, 2026
Janis
Janis
Software Engineer

Partner Learning Management

The Real LMS Benefits for Channel Partner Certification

February 8, 2026
Géraldine
Growth

Partner Marketing

The Role of Content in Channel Partner Marketing: 2026’s Guide

February 4, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Management

Partner Sales in 2026: Strategy, Cadence, and the Operating Model to Scale

February 2, 2026
Anne-Sophie
Anne-Sophie
Growth

Partner Management

What is PRM? Guide to Choosing Your Next PRM in 2026

January 29, 2026
Andreas
Andreas
Co-founder & CEO

Partner Management

The 13 Best Partner Management Systems: What to Look For (Plus Top Options)

January 28, 2026
Anne-Sophie
Anne-Sophie
Growth

Partner Management

A Masterclass in Modern B2B SaaS Partnerships: What We Learned from Martin Scholz

January 26, 2026
Adèle
Adèle
Partner & Customer Marketing

Partner Learning Management

15 Best Partner Certification Program Software: A Buyer’s Guide and Feature Checklist

January 26, 2026
Adèle
Adèle
Partner & Customer Marketing
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