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Introw raises €1M to launch Digital Partnership Rooms
The Ghent-based tech start-up Introw, already helping dozens of companies to unlock partnership sales, raises €1M to create "Digital Partnership Rooms"
Early-stage fund Pitchdrive leads the €1 million round in Introw, joined by vetted angels such as Pieterjan Bouten (Showpad), Ewout Meyns (Hubspot) & Dieter De Mesmaeker (DataCamp).
Young entrepreneurs Andreas Geamanu (CEO), Laurens Lavaert (CTO) and Simon Van Den Hende (AI Engineer) founded the company in early 2023 together with “Netlog-maffia” serial entrepreneurs Lorenz Bogaert, Toon Coppens, Nicolas Van Eenaeme and Vincent Verlee.
They are on a mission to make partnership collaboration easy by allowing partners to collaborate in shared spaces.
"There is only 25% adoption on current partner relationship management (PRM) solutions. With Introw partners don't need an account which results in up to 80% partner adoption," says co-founder Andreas Geamanu.
The founders saw the challenges sales teams faced when trying to collaborate with B2B partners. Driven by these challenges, the founders set out to bridge the gap and forge a new path for B2B ecosystem sales.
”We saw a huge drive in the founders to solve a pain they had experienced personally. Combining the technical (AI) expertise with B2B sales expertise will be a magical potion that can lead to a huge shift in the way companies work with partners today” Wim Derkinderen at Pitchdrive.
With the help and expertise of these experienced angel investors and Pitchdrive, Introw will use this funding to convert warm leads into deals worldwide. Introw is onboarding new users every day.
Sign ups are open at introw.io
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Introw becomes a HubSpot Certified App Partner 🏅
This milestone reinforces our mission: leveraging CRM-data as the single source of truth for partner collaboration.
Introw is helping over 1000 HubSpot users to launch a partner portal in minutes, all integrated with their CRM. This has resulted in an increased partner revenue & engagement for HubSpot customers (see Sandsiv case study).
Benefits of the HubSpot Integration
Certified integrations reflect a strong investment in product quality and customer experience, ensuring users can unlock greater value from their HubSpot workflows. Partners can collaborate in real-time on deals and get real-time updates, while resellers can even manage their own deals without needing a HubSpot account.
🪄By connecting HubSpot to Introw, all partner data sitting in HubSpot will come to life in no-time:
- You'll be aligned with your partners by collaborating on deals in your partner portal. Comments are being pushed as notes in your HubSpot.
- You'l be able to sync partners from HubSpot directly to Introw
- You'll be able to push form submissions (become a partner, support request, lead form & deal form) directly to HubSpot.
- Add other dynamic CRM-views based on HubSpot objects to your shared space (contacts, companies, leads or tickets)
Next to this, Introw integrates with contacts, product, quotes and more in order to keep HubSpot as the single source of truth for data management.
Introw Copilot in HubSpot
The HubSpot Copilot enables the partnership, sales, and marketing teams to seamlessly collaborate with their B2B partners directly within their CRM. Watch this short video to see how the Copilot workflow operates.
Laurens Lavaert, CTO at Introw, adds, “HubSpot has been an exceptional partner. Achieving certification on their marketplace reinforces our dedication to helping businesses streamline partner collaboration. With Introw, nearly 1000 HubSpot users are already simplifying their partner collaboration, and we’re excited to help thousands more maximize their success.”
HubSpot’s App Partner Program continues to grow its ecosystem of top-tier integrations, offering users powerful tools to expand their reach and streamline their operations.
Connect HubSpot to Introw now
- Create an account via: https://rooms.introw.io/signup
- Connect your CRM
- See the magic in action 🪄
About Introw
Introw is a partner relationship platform (PRM) that lets you launch a personalized partner portal in minutes—fully integrated with HubSpot (& Salesforce). Whether you work with resellers, referral partners, distributors, or implementation partners, Introw streamlines collaboration and boosts engagement without the hassle of traditional portals.
Boost Partnership Revenue & Engagement in minutes
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