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“We’ve seen partner engagement shoot up by over 30% after launching our partner portal on Introw”
SafeBreach, the leader in enterprise security validation, aimed to simplify the complexity of managing their partner program. Their previous platform created a heavy operational burden, making it difficult for both internal teams and partners to collaborate effectively. By switching to Introw PRM, SafeBreach found a solution that was easy to implement, easy to manage, and easy for partners to use.
A Simple Solution to Complex Challenges
Before adopting Introw, SafeBreach faced several recurring issues:
- Managing partner access was time-consuming.
- Deal registration caused friction for partners, and setting up deal forms was not user-friendly.
- Content updates were cumbersome, often needing IT support to make changes.
The SafeBreach team knew they needed a simpler, more intuitive platform that could eliminate these roadblocks without sacrificing functionality.
Why SafeBreach Chose Introw PRM
What stood out most about Introw was its focus on ease of use. Unlike other PRM tools that require extensive training, Introw’s platform is intuitive and ready to use from day one. Deployment was completed in just hours, and the integration with Salesforce was seamless.
Here’s what made the biggest impact:
- Easy Access to Partner Portal
- Introw syncs all partner related contacts automatically from Salesforce.
- This approach saved SafeBreach’s channel team significant time and effort managing partner accounts.
- Bi-Directional Salesforce Sync
- Salesforce remained the single source of truth, with deal registrations and updates automatically syncing between systems.
- Partners could register deals directly through a public form or via the portal, linking their submissions to CRM records without manual intervention.
- Flexible Content Management
- SafeBreach’s team could update partner resources without IT assistance, ensuring sales materials were always current.
- Introw allowed for global content syncs while also enabling custom content for specific partners, enhancing the personalized experience.
“Introw has been a breath of fresh air. It doesn’t require hours of training videos or extensive onboarding. The platform is well-designed, intuitive, and ready to use right away.” Joe Wilckinson - Channel Director
The Results: Simplified Partner Management
Since implementing Introw, SafeBreach has drastically reduced the operational burden on their channel team. Partners now enjoy a frictionless experience, from onboarding to deal registration. Introw has been a game-changer, making it easy for partners to log in and access resources.
SafeBreach’s deal registration process has also improved significantly. Partners can register deals directly through the portal or via a public deal registration form, with all submissions automatically linked to their accounts in Salesforce. The two-way integration ensures that both SafeBreach and their partners have real-time visibility into deal statuses.
Why Introw Stands Out
The consistent feedback from SafeBreach’s team is "ease":
- Easy to deploy: Introw was up and running in hours, not days.
- Easy to manage: Intuitive deal form builder that integrates with Salesforce and flexible content management.
- Easy for partners: Eliminating friction in deal registration and resource access with off-portal collaboration.
Unlike more complex PRM solutions that require extensive customization and training, Introw provides out-of-the-box functionality that delivers immediate value.
“The Introw team has been incredibly supportive. They’ve taken feedback seriously and even implemented changes we suggested. It’s been a great experience.”
Final Thoughts
SafeBreach’s experience with Introw PRM highlights the importance of choosing a platform that prioritizes usability and efficiency. By making partner management simple, SafeBreach can now focus on building stronger partner relationships and driving mutual success.
If your team is looking for a PRM solution that’s easy to use, easy to manage, and easy to integrate, look no further than Introw PRM.
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