.svg)
How SafeBreach Simplified Partner Management with Introw PRM
SafeBreach, the leader in enterprise security validation, aimed to simplify the complexity of managing their partner program. Their previous platform created a heavy operational burden, making it difficult for both internal teams and partners to collaborate effectively. By switching to Introw PRM, SafeBreach found a solution that was easy to implement, easy to manage, and easy for partners to use.
A Simple Solution to Complex Challenges
Before adopting Introw, SafeBreach faced several recurring issues:
- Managing partner access was time-consuming.
- Deal registration caused friction for partners, and setting up deal forms was not user-friendly.
- Content updates were cumbersome, often needing IT support to make changes.
The SafeBreach team knew they needed a simpler, more intuitive platform that could eliminate these roadblocks without sacrificing functionality.
Why SafeBreach Chose Introw PRM
What stood out most about Introw was its focus on ease of use. Unlike other PRM tools that require extensive training, Introw’s platform is intuitive and ready to use from day one. Deployment was completed in just hours, and the integration with Salesforce was seamless.
Here’s what made the biggest impact:
- Easy Access to Partner Portal
- Introw syncs all partner related contacts automatically from Salesforce.
- This approach saved SafeBreach’s channel team significant time and effort managing partner accounts.
- Bi-Directional Salesforce Sync
- Salesforce remained the single source of truth, with deal registrations and updates automatically syncing between systems.
- Partners could register deals directly through a public form or via the portal, linking their submissions to CRM records without manual intervention.
- Flexible Content Management
- SafeBreach’s team could update partner resources without IT assistance, ensuring sales materials were always current.
- Introw allowed for global content syncs while also enabling custom content for specific partners, enhancing the personalized experience.
“Introw has been a breath of fresh air. It doesn’t require hours of training videos or extensive onboarding. The platform is well-designed, intuitive, and ready to use right away.” Joe Wilckinson - Channel Director
The Results: Simplified Partner Management
Since implementing Introw, SafeBreach has drastically reduced the operational burden on their channel team. Partners now enjoy a frictionless experience, from onboarding to deal registration. Introw has been a game-changer, making it easy for partners to log in and access resources.
SafeBreach’s deal registration process has also improved significantly. Partners can register deals directly through the portal or via a public deal registration form, with all submissions automatically linked to their accounts in Salesforce. The two-way integration ensures that both SafeBreach and their partners have real-time visibility into deal statuses.
Why Introw Stands Out
The consistent feedback from SafeBreach’s team is "ease":
- Easy to deploy: Introw was up and running in hours, not days.
- Easy to manage: Intuitive deal form builder that integrates with Salesforce and flexible content management.
- Easy for partners: Eliminating friction in deal registration and resource access with off-portal collaboration.
Unlike more complex PRM solutions that require extensive customization and training, Introw provides out-of-the-box functionality that delivers immediate value.
“The Introw team has been incredibly supportive. They’ve taken feedback seriously and even implemented changes we suggested. It’s been a great experience.”
Final Thoughts
SafeBreach’s experience with Introw PRM highlights the importance of choosing a platform that prioritizes usability and efficiency. By making partner management simple, SafeBreach can now focus on building stronger partner relationships and driving mutual success.
If your team is looking for a PRM solution that’s easy to use, easy to manage, and easy to integrate, look no further than Introw PRM.
Related blog articles
How SANDSIV increased partner adoption by 30% with Introw
SANDSIV, an AI-driven leader in Customer Experience Management (CXM), faced challenges with partner communication and collaboration. Referral partners were frustrated by the lack of updates on their leads, while reselling partners struggled with pipeline alignment and deal collaboration. By implementing Introw’s personalized partner portal integrated with their CRM (HubSpot), SANDSIV achieved a 30% increase in partner adoption and improved collaboration within weeks.
What were their challenges?
To keep referral partners informed about the status of leads, SANDSIV relied on manual updates & outdated spreadsheets, causing significant time loss. For solution partners and resellers, there was a lack of alignment on the sales pipeline and no opportunities for collaboration on deals.
In general, partners did not have a central place to collaborate on deals, pipeline & strategy.
How did Introw help overcome these challenges?
SANDSIV evaluated numerous PRM solutions and chose Introw for its emphasis on partner experience. Within a single day, SANDSIV set up a personalized partner portal. This provided their partners with instant access to the deals they had influenced or sourced.
Introw's partner portal transformed the experience for referral partners, providing real-time updates on deal statuses. This inspired partners to send more leads, knowing they were always in the loop. For solution partners, Introw brought pipeline alignment and the ability to collaborate on deals. With Introw’s 1-click HubSpot integration, Sandsiv is able to keep HubSpot as their single source of truth, while improving the partner collaboration.
How to become a SANDSIV partner?
SANDSIV is an innovation leader in Customer Experience Management (CXM) enterprise solutions. With its cutting-edge end-to-end CXM software solution, SANDSIV empowers businesses worldwide to deliver differentiated customer experiences and foster long-lasting customer loyalty. The company’s commitment to excellence and innovation has enabled it to expand its partner program and establish a world presence that is constantly growing.
Go to https://sandsiv.com/partner-program/flex-partnership/ or send an e-mail to partner@sandsiv.com to join their partner program.
About Introw
Introw enables companies to launch a personalized partner portal in minutes, fully integrated with your CRM. This ensures alignment on pipeline, content, and strategy. Key features include deal collaboration, deal and lead registration workflows, asset sharing, mutual action plan creation, automatic deal updates, and more.
Boost Partnership Revenue & Engagement in minutes
.avif)