Win-Loss Attribution

Win-loss attribution analyzes the reasons deals are won or lost, including partner involvement, buyer objections, product fit, or competitive pressure. It helps teams refine messaging, improve training, and optimize partner strategy.

With Introw PRM, partner-related win/loss reasons can be tracked directly in your CRM — tying outcomes to partner involvement and giving partner managers actionable insights.

Example:‍

A deal is lost due to “pricing complexity,” and the partner notes it in Introw. That feedback syncs to Salesforce and is included in QBRs, helping the partner team prioritize pricing clarity in future enablement.