Revenue Attribution

Revenue attribution is the practice of identifying which activities, teams, or partners contributed to a closed deal — and assigning credit accordingly. It’s critical for measuring ROI across GTM motions, including partner-sourced or influenced revenue.

Introw PRM tags and syncs partner-attributed revenue directly into your CRM, so RevOps and CROs get full visibility into what partners are driving real business outcomes.

Example:‍

A $300K deal closes with support from a referral partner. With Introw, the partner’s involvement is logged and the revenue attributed to the partnerships team in Salesforce — making it visible in leadership reporting.