Account mapping
Noun
The visual representation of who key people are within a target company and how they are connected.
Account mapping involves identifying key decision-makers and stakeholders within a target account,
understanding how they are connected, and recognizing their specific challenges and needs.
Introw provides a centralized account view, where all stakeholders, departments, and decision-makers
within a target account are mapped out. This ensures that sales teams and partners can quickly identify whohas which account and who to target within the organization.
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