Channel Conflict

Noun

Channel conflict is any disagreement, argument, or other kind of issue that arises between
two or more channel partners in a distribution channel network.
Since there are various distribution channels competing against one another to sell,
this would create conflict or competition among retailers, wholesalers, manufacturers, or agents.
Introw offers collaborative tools by which various channel partners can work together on joint promotion programs,
sales targets, and advertising initiatives. Introw's tools foster cooperation, not competition, and therefore less conflict. CRM integration with Introw provides a visual representation of opportunities, allowing for quick decision-making on who can sell to a prospect, ultimately reducing channel conflict.

This could be a game-changer for sales teams, ensuring clarity and avoiding duplicate efforts.

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