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Partner campaigns, powered by AI
Partners are always
the last to hear
You ship a new feature. Your AEs know on day one. Customers read about it on LinkedIn. Your partners find out three weeks later when a prospect asks a question they can’t answer. That’s how partners stop selling for you.
Keeping partners informed is a full-time job on its own. Write the announcement, segment the audience, post in the portal, email the right contacts, then copy-paste the same message into every partner Slack channel one by one so nobody gets missed. Most teams either skip it or send the same generic blast to everyone.
Introw turns partner communications into a growth engine
AI drafts your announcements from LinkedIn, blog content, or product updates. Every message is segmented, tracked, and delivered everywhere partners already work.
Your pains
How Introw solves them
How partner campaigns work in Introw
Let AI draft your partner announcements
Point Introw at your LinkedIn posts, your blog, or a product update prompt and the AI generates a polished, partner-ready announcement draft. Review it, edit if needed, and publish. No copywriter required, no blank page.
Target the right partners, not everyone
Segment your audience using live CRM filters and Introw properties. Tier, region, industry, activity level, contact persona, you pick the filters and Introw builds the list. No more sending a Gold-tier update to a Bronze reseller, or a regional campaign to a global audience.
One click. Every channel. No copy-pasting.
Hit publish once. Introw posts to the partner portal, sends the email, and drops the announcement into every relevant partner Slack channel simultaneously. Real-time engagement tracking shows you who opened, clicked, and acted, per partner.
Track every partner-driven signup and demo back to the right record
Attach dynamic conversion links to any announcement. Each link carries a partner-specific identifier so every click, signup, and demo booking routes directly to the right CRM record. You know exactly which partner drove which lead, in real time.
Give partners what they need to act on it
Attach assets from the Introw Asset Library directly to any announcement. Pitch decks, one-pagers, battle cards, case studies, surfaced right alongside the message. Partners read the update and have everything they need to go sell it, without digging around in a separate folder.
Why partner comms need to be more than email blasts
Partners who are informed sell more
Relevant messages get read, generic blasts get ignored
Announcements that drive pipeline, not just awareness
One person can run a professional partner comms program
Built for every role on your
partner revenue team
For Partner Marketing
For Partner Managers
For RevOps
For CROs
How does the AI generate partner announcements?
You point Introw at a LinkedIn post, a blog article, or a product update, and the AI generates a partner-ready announcement draft. Introw also monitors your LinkedIn automatically and surfaces weekly draft announcements from your latest partner-relevant posts, delivered to your inbox for review. You approve, edit if needed, and publish.
Can I send different messages to different partner segments?
Yes. Each announcement has its own audience, built from CRM filters and Introw properties. You can segment by tier, region, industry, activity level, contact persona, or any combination. Create separate announcements for separate segments and each one goes only to the right partners.
What does “one click, every channel” mean exactly?
When you publish an announcement, Introw simultaneously posts it to the partner portal, sends it as an email to the right contacts, and posts it into every relevant partner Slack channel. No copy-pasting the same message across channels manually. One action, everywhere at once.
How do dynamic conversion links work?
When you add a conversion link to an announcement, Introw generates a unique version of that link for each partner. Every click, signup, or demo booking through that link is automatically attributed to the right partner record in your CRM. You get real-time visibility into which partners are driving action and which are not engaging.
Can I attach assets to an announcement?
Yes. You can attach any asset from the Introw Asset Library directly to an announcement, pitch decks, one-pagers, battle cards, case studies. Partners see the asset alongside the message and can access it immediately. Asset views are tracked per partner and synced to your CRM.
How is this different from just sending a newsletter to partners?
A newsletter goes to everyone, is written manually, lives in email only, and has no CRM attribution. Introw generates the content, segments the audience from live CRM data, delivers it across three channels at once, attaches relevant assets, and tracks every click and conversion back to the right partner record. It’s the difference between sending a message and running a campaign.
